Up to a certain weight, there is valuable predictability in flat rate shipping, meaning it virtually eliminates the need to weigh packages if the contents weigh less than 70lbs for USPS or 50lbs for UPS and FedEx. As a shipping method, flat rate is preferred by many shippers for its convenience, although it may not always be the lowest-cost shipping option available. The larger the flat rate box, the more it will cost to ship.

The carriers charge a single fixed rate based on the size of a box or envelope rather than its weight. In this study, 93% of shoppers claim they will add items to their cart to qualify for free shipping.It’s a service offered by the major shipping carriers. On the flip side, understanding how and where to invest in free shipping can increase your profits. While free shipping can reduce abandoned shopping carts and increase sales, it could also negatively affect your profit margins.

It also makes for a great messaging strategy that can be shared across other channels, including email and social media. įree shipping is the only website banner that matters from a conversion rate standpoint, according to this study. Compounding this, in this study free shipping is shown to increase average order volume by a huge 97%. A report by Statista shows that 63% of cart abandonment rates were caused by expensive shipping costs. These results heavily indicate that today’s online customers expect free shipping.Ĭutting down on shipping costs is not optional and will enhance your conversion rates. This study indicates that a lack of free shipping stops 68% of US online shoppers from making a purchase.

This offer can be crucial in boosting your sales and reducing cart abandonment.

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